Newsletter : 6fax0731.txt
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Hizbullah Goose Steps at Israeli Border
By Israel News Faxx Services
This photo of a Hizbullah parade (taken before the war) shows new terrorist recruits,
using a Nazi-style salute, pledging allegiance to destroy Israel. The parade shows the
Israeli town of Metulla just beyond the border.
Record-Breaking Rocket Barrages Hit the North. Israel Agrees to 48-Hour Halt in Aerial
Attacks. Hizbullah May Have Blown Up Qana Building
By Israel News Faxx Services
In a dramatic turn around of events, Israel agreed around midnight Monday to suspend
aerial attacks in southern Lebanon for 48 hours while it investigates the cause of the
deaths of as many as 60 civilians in the Lebanese village of Qana Sunday morning. The
announcement of the halt in aerial activity was made by the U.S. State Department and not
by the Israeli government.
Hizbullah vowed on Sunday to retaliate for the air strike on Qana. "This horrific
massacre will not go without a response," Hizbullah said in a statement.
Israel will also coordinate with the United Nations to allow a 24-hour window for
residents of southern Lebanon to leave the area if they wish, State Department spokesman
Adam Ereli told a briefing in Jerusalem.
Some 37 children were among the dead in the IAF strike early Sunday on a building in
the southern Lebanon town of Qana, Lebanese police said. Several houses collapsed and a
three-story building where about 100 civilians were sheltering was destroyed, witnesses
and rescue workers said.
An IDF investigation found that the building in Qana struck by the Air Force fell
around eight hours after being hit by the IDF.
"The attack on the structure in the Qana village took place between midnight and one in
the morning. The gap between the timing of the collapse of the building and the time of
the strike on it is unclear," Brig. Gen. Amir Eshel, head of the Air Force Headquarters
told journalists at the Defense Ministry in Tel Aviv, following the incidents at Qana.
Eshel and the head of the IDF's Operational Branch, Maj. Gen. Gadi Eisnkot said the
structure was not being attacked when it collapsed, at around 8 a.m. The IDF believes that
Hizbullah explosives in the building were behind the explosion that caused the
Another possibility is that the rickety building remained standing for a few hours, but
eventually collapsed. "It could be that inside the building, things that could eventually
cause an explosion were being housed, things that we could not blow up in the attack, and
maybe remained there, Eshel said."I'm saying this very carefully, because at this time I
don't have a clue as to what the explanation could be for this gap," he added.
Eshel said that an additional attack took place at 7:30 a.m., but added that other
buildings were targeted. "This was an attack on three buildings 460 meters away from the
structure we are talking about. Four bombs were dropped and all of them are documented by
the planes' cameras. They all struck their targets.
In addition, we carried out a filming sortie that photographed the village during the
afternoon showing that the three targeted buildings we struck. We have verification of
strikes on the building and that the bombs reached their targets," Eshel said.
"An attack that took place at two in the morning struck two targets, both of them 400
meters away from the building (that collapsed). They were also destroyed. The attack
between 12 and 1 a.m. struck the area of the affected house, and there were accurate
strikes on the target. We are asking the question what happened between 1 in the
morning and 8 in the morning
we understand this building was attacked between 12 and
1 in the morning, seven hours before it was seriously damaged," he said.
Brig. Gen. Eshel explained that "since the start of fighting in Lebanon 150 rockets
from a very high number of rocket launchers have been fired from the village and its
surrounding areas, at a number of sites in the State of Israel. Within the village itself
we have located a diverse range of activities connected to firing of rockets, beginning
from forces commanding this operation because such an operation needs ongoing
command to direct it and logistical sites that serve this end."
"From this village rockets are fired almost every day across Israel. The operation
carried out overnight is an extension of operations that didn't start last night but
before, and during this night we struck a number of targets in the village. All of the
targets are being meticulously sifted," Eshel added.
Virtually all of the world's nations except for the United States and close allies
bitterly condemned Israel for the bombing attack, but the IDF has said it is not clear
what caused the explosion that level a three-story building, buying victims, including
more than 21 children.
The IDF said it bombed the structure around midnight Sunday and attacked another
Hizbullah terrorist facility around 7:30 a.m., but that the report of the explosion that
resulted in the killing of the civilians was received only around 8 a.m.
"Israel deeply regrets, is greatly saddened, by this attack on innocent civilians in
Lebanon. Israel takes full responsibility," government spokeswoman Miri Eisin said.
Lebanese army soldiers opened fire on IDF helicopters attempting to land in the Bekaa
Valley Sunday night and prevented them from landing, according to Lebanese sources quoted
by Reuters News Agency.
The helicopters flew away without damage after apparently trying to land Israeli
soldiers near a town in the area. It was the first reported firing by the Lebanese army on
the IDF since the Hizbullah terrorist war began July 12.
Hizbullah terrorists fired a record 148 rockets at northern Israel on Sunday. More than
80 of the missiles hit Kiryat Shmonah. Many fell in the center of town, causing heavy
The northern town has been hit with more than 450 rockets since the war began 19 days
ago, according to Army Radio. At least four people were hurt in the barrage, including a
Ha'aretz news service reporter who sustained moderate to serious injuries.
Four people were injured by flying shrapnel in barrages in Kiryat Shmonah earlier in
the day, with seven more suffering from shock. Six fires broke out in the city and the
upper Galilee, including several forest fires. Teams of firefighters were working to
extinguish the flames. More than 550 fires have been touched off by rocket attacks in the
area since the start of the war.
Other rocket attacks were fired at Tzfat, where most landed in open areas around the
city. No one was injured and no damage was reported. Four rockets hit the Rosh Pinah
Hatzor area and four more fell in the Ma'alot area. Tiberias was hit by two
rockets. Rockets also landed in Haifa and the Krayot.
Eight rockets were fired at Nahariya, damaging two vehicles and several empty
buildings. Eight missiles also slammed into Akko, causing heavy damage. One rocket scored
a direct hit on a home, and another landed near a kindergarten.
Hizbullah identified the missiles as Khayber 1 rockets, a name that refers to a Jewish
tribe in the Arabian Peninsula that converted to Islam after being defeated in battle.
The Problem of Marketing, Not of PR
By Ra'anan Gissin (Commentary)
Throughout Israel's wars it has been claimed that Israel has a public relations
problem, that we've got a problem getting our message across to garner support. I
disagree. After seven (or more) wars, Israel's problem is not PR; rather, it is a
strategic problem of marketing.
As opposed to most countries, Israel fights defensive wars, and first must defend its
very existence. The existence of a Jewish country is not taken for granted.
From this perspective, the second Lebanon War, which has been defined as a war to
dispose of the threat of rocket fire at Israel, dismantle and disarm Hizbullah and to
implement UN Security Council decision 1559 has been defined by the operative goals of the
operation. But when Israel sets out to explain that it is fighting for its very existence,
the main message must be that this is a war for our home.
In other words, this is not a war for Resolution 1559, but rather it is the same war
over the League of Nations decision about Jewish rights to national independence and
sovereignty. It is about the rights of Jews to live securely in their own country. This is
the point the PR campaign about Lebanon II should have revolved.
In contrast to Israel's four previous conflicts with Lebanon, this time the "stars"
were with us. The starting point of this war, both in Lebanon and Gaza, was an attack on
Israel across an internationally recognized border. Furthermore, we won the support of
President Bush, who was nominated by history to lead the free world's fight against global
terror following the September 11 attack.
But these favorable conditions, which gave us freedom of action in the opening days of
the war, will not continue for ever. They are dying away, because they are not backed up
by appropriate PR.
An effective PR establishment would concentrate on the following points.
Faith in the justice of our cause: The message must begin and end with the fact that we
are fighting for our homes. This must be done with a unanimous, clear voice, by using
spokesmen who can get the message across in a global village. We would do well to remember
that it is not enough to look good on screen, or to speak English. People must "get" the
message, and they must remember it. The true test is the test of results, not of
There is no more "Middle East" terrorism. Islamic terror we are dealing with in both
Gaza and Lebanon is global. It is directed and funded by countries such as Iran and Syria
and it is part of their strategic planning.
Our message must go hand in hand with the fact that we are for our right to be a normal
people, free in our land. In our fight with Hizbullah we are an example of a "defensive
democracy" fighting Islamic terror tying not only to humiliate the IDF, but are also
trying to bring about the dismantling and destruction of Israel, and to replace it with
something else (an Islamic republic).
Types of war: Despite the fact that Lebanon II is not the first of its kind, it is a
model for Western democracies, including Israel, will have to fight in coming years. This
is all-out war, against a non-state enemy, in heavily-populated civilian areas, with every
attempt made to blur the distinction between innocent civilians and terrorists.
This requires us to take into account the possibility that terror groups will try to
create fictitious shows for the media to de-legitimize the fight against them or
the possibility of removing the threat of terror and reaching of goals.
The other possibility is to agree to terror attacks on our soil, with large numbers of
casualties and terrible consequences for the country's ability to continue to
Blurring lines between home front and battle front: In this kind of war, the home front
becomes the battle front. From a strategic and PR perspective, this means that even when
there are favorable diplomatic conditions, using appropriate military means (technology,
intelligence, etc.), and military success is bound up in the home front's ability to
This requires us to deal with the home front in our PR campaigns, not only when war
breaks out, but in the planning stages. The phrase "The whole country is the army" that we
have used since 1948 becomes even more crucial in the context of wars such as Lebanon
National PR: Israel has demonstrated some of the most advanced weapons technology in the
world during this war, allowing for both day and nighttime battle, pinpointed strikes and
the ability to take out the highest targets (as was done by the air force).
But whereas Israel enjoys at least a 20-year technological advantage over Hizbullah,
that organization enjoys at least a 10-year advantage over Israel with using the media to
get its message out.
The al-Manar channel enjoys a $15 million budget and is connected to every satellite
network in the world. It successfully transmits the organization's message, better than
any of our PR bodies (al-Manar's budget is significantly higher than the PR budget for
Israel's foreign ministry).
Their PR people are professional, fluent and believable, and they invest a lot of
resources not only in priming journalists, but also in taking them on tours and building
the story. They build intimate, strong connections with the journalists, and make sure to
stick with them.
There are no shortcuts here. In order to succeed with the media and get the message
across it is not enough to speak with journalists. We must brief them, feed them, and take
them with us. This is always an iron-clad rule in war time.
PR campaign: We must consider privatizing our marketing efforts. For years, Israeli
officials have appeared cumbersome and left-handed when trying to get Israel's message
across. This has been true during peace time, and all the more during times of war.
Israel is a very attractive "product," especially to Jews around the world. We are
surprised all over again every time Jewish communities line up to support Israel. There
are strong Jewish communities in the United States, Canada, France, and South America.
Perhaps the time has come to enlist more than their donations during times of crisis, but
also their PR abilities and ability to market Israel in their home countries.
More and more, the world agenda is being determined by non-governmental organizations.
Some of these groups are bad terror groups, for example while others are
positive, such as human rights groups, economic aid groups, and others. In this light, we
must prepare to enlist these forces for Israel's benefit to market Israel abroad, to both
Western and Arab countries, and the Arabic-language media.
Israel has always been good at creating generic products, but never good at marketing.
Therefore, it is in Israel's interest to help those forces that have this ability and the
desire to market Israel, and to get its message across effectively. I have no doubt that
if we give these organizations the job, they will see it as a national project, and they
will enlist good-willed volunteers to do the job.
At the end of the day we must remember that Israel's PR (note: there is no good English
translation for the Hebrew word "hasbara") is uniquely Israeli, both due to its special
position and due to the fact that many groups around the world don't recognize the
country's right to exist.
Therefore, we must consider Israel's PR in strategic terms for the long-term, with the
understanding that Israel's messages are not obvious to everyone. It must be continually
developed, adequately funded, and afforded the visual and theoretical assets it needs.
We must think about getting the message across that Jews, too, have a right to live as
a normal country, and we must pay special attention to the message of deterrence. If there
is to be any hope for a viable diplomatic process Israel must send a clear message to its
enemies and those who rise up to destroy us: It is better to deal with us than to mess
Ra'anan Gissin was a senior media advisor to former Prime Minister Ariel Sharon)
Gibson's Anti-Semitic Tirade -- Alleged Cover Up
'F*****g Jews... Jews are responsible for all wars in the world.' No, these are not new
signs of a Neo-Nazi rally; this is allegedly what the actor said when arrested for
Oscar-winning director and actor Mel Gibson apologized on Saturday for driving while
drunk and for his "belligerent behavior" towards the deputy sheriffs who arrested him.
"I acted like a person completely out of control when I was arrested and said things
that I do not believe to be true and which are despicable," Gibson said in a statement
issued by his publicist.
Gibson, 50, was arrested in the early hours of Friday morning for speeding along the
Pacific Coast Highway in Malibu, the beach town north of Los Angeles.
TMZ.com, showbiz website owns by AOL, has four pages of the original report prepared by
the arresting officer in the case, L.A. County Sheriff's Deputy James Mee. According to
the report, Gibson repeatedly said, "My life is f****d."
Law enforcement sources say the deputy told the actor that he was supposed to cuff him
but would not, as long as Gibson cooperated. The report says Gibson then said, "I'm not
going to get in your car," and bolted to his car. The deputy quickly subdued Gibson,
cuffed him and put him inside the patrol car.
Once inside the car, a source directly connected with the case says Gibson told the
deputy, "You mother f****r. I'm going to f*** you." The report says Gibson then launched
into a barrage of anti-Semitic statements: "F*****g Jews... The Jews are responsible for
all the wars in the world." Gibson then asked the deputy, "Are you a Jew?"
The deputy became alarmed as Gibson's tirade escalated, and called ahead for a sergeant
to meet them when they arrived at the station. When they arrived, a sergeant began
videotaping Gibson, who noticed the camera and then said, "What the f*** do you think
A law enforcement source says Gibson then noticed another female sergeant and yelled,
"What do you think you're looking at, sugar tits?"
Deputy Mee then wrote an eight-page report detailing Gibson's rampage and comments.
Sources say the sergeant on duty felt it was too "inflammatory." A lieutenant and captain
then got involved and calls were made to Sheriff's headquarters.
Sources say Mee was told Gibson's comments would incite a lot of "Jewish hatred," that
the situation in Israel was "way too inflammatory." It was mentioned several times that
Gibson, who wrote, directed, and produced 2004's "The Passion of the Christ," had incited
"anti-Jewish sentiment" and "For a drunk driving arrest, is this really worth all that?"
"I am deeply ashamed of everything I said, and I apologize to anyone who I have
offended," Gibson said.
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